Revisit Intention Framework: Is It Real that Cultural Contact and Destination Attractiveness Can Have Direct Impact?

  • Meidarina Yunfin Universitas Bangka Belitung
    (ID)
  • Echo Perdana Kusumah
    (ID)
  • Mahrinasari MS Universitas Lampung
    (ID)
  • Reniati Reniati Universitas Bangka Belitung
    (ID)
Keywords: Cultural Contact, Destination Attractiveness, Visitors Satisfaction, Revisit Intention

Abstract

This study uses survey responses from 321 Indonesian tourists to examine the connection between cultural contact, destination attractiveness, visitor satisfaction, and the likelihood of a revisit intention to Himpang Lime Habang in the South Bangka regency of the Bangka Belitung province, Indonesia. Two significant findings from this investigation were obtained using Partial Least Squares-Structural Equation Modeling methods. The first finding is the correlation between satisfaction and the likelihood of future visits. Furthermore, a visitor's desire to return is unaffected by the attractiveness of a destination or the amount of cultural contact they have. Even though exposure to local culture and a destination's natural beauty can considerably enhance a visitor's experience, they have little bearing on whether or not someone will return.

Author Biographies

Meidarina Yunfin, Universitas Bangka Belitung

Magister Manajemen

Mahrinasari MS, Universitas Lampung

Faculty of Economics

Reniati Reniati, Universitas Bangka Belitung

Magister Manajemen

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Published
2023-11-14
How to Cite
Yunfin, M., Kusumah, E. P., MS, M., & Reniati, R. (2023). Revisit Intention Framework: Is It Real that Cultural Contact and Destination Attractiveness Can Have Direct Impact?. Jurnal Minds: Manajemen Ide Dan Inspirasi, 10(2), 205-218. https://doi.org/10.24252/minds.v10i2.36478
Section
Volume 10, No. 2 2023: December
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