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Copyright (c) 2023 Meidarina Yunfin, Echo Perdana Kusumah, Mahrinasari MS, Reniati Reniati (Author)
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Revisit Intention Framework: Is It Real that Cultural Contact and Destination Attractiveness Can Have Direct Impact?
Corresponding Author(s) : Echo Perdana Kusumah
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 10 No. 2 (2023): December
Abstract
This study uses survey responses from 321 Indonesian tourists to examine the connection between cultural contact, destination attractiveness, visitor satisfaction, and the likelihood of a revisit intention to Himpang Lime Habang in the South Bangka regency of the Bangka Belitung province, Indonesia. Two significant findings from this investigation were obtained using Partial Least Squares-Structural Equation Modeling methods. The first finding is the correlation between satisfaction and the likelihood of future visits. Furthermore, a visitor's desire to return is unaffected by the attractiveness of a destination or the amount of cultural contact they have. Even though exposure to local culture and a destination's natural beauty can considerably enhance a visitor's experience, they have little bearing on whether or not someone will return.
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