Date Log
Copyright (c) 2024 Ahmad Efendi, Awaluddin Awaluddin, M. Akil Rahman, Okta Nofri, Sumarsih Sumarsih (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Internal Resources that Encourage Students to Engage in Value Co-Creation Activities
Corresponding Author(s) : Ahmad Efendi
Jurnal Minds: Manajemen Ide dan Inspirasi,
Vol. 11 No. 1 (2024): June
Abstract
There is still debate among academics about the activities and operations of universities and whether they can be equated with business entities. This study analyzes the relationship between student resource factors and university value co-creation activities. Several variables in this research have never been studied in the context of higher education services. This research employs a quantitative approach and involves the participation of 398 students from various universities in Makassar, Indonesia. Data is processed and analyzed using Smart-PLS software. The results showed that student resources, such as student self-efficacy, student education, and student expertise, positively and significantly influenced value co-creation activities in the university environment. The creation of university values must create a positive environment to attract future pupils.
Keywords
Download Citation
Endnote/Zotero/Mendeley (RIS)BibTeX
References
Adamik, A., & Nowicki, M. (2019). Pathologies and paradoxes of cocreationcocreation: A contribution to the discussion about corporate social responsibility in building a competitive advantage in the age of Industry 4.0. Sustainability (Switzerland), 11(18). https://doi.org/10.3390/su11184954
Alves, H., Ferreira, J. J., & Fernandes, C. I. (2016). Customer's operant resources effects on cocreationcocreation activities. Journal of Innovation and Knowledge, 1(2), 69–80. https://doi.org/10.1016/j.jik.2016.03.001
Alves, H., & Wagner Mainardes, E. (2017). Self-efficacy, trust, and perceived benefits in the cocreationcocreation of value by consumers. International Journal of Retail and Distribution Management, 45(11), 1159–1180. https://doi.org/10.1108/IJRDM-05-2016-0071
Asiamah, N., Mensah, H. K., & Oteng-Abayie, E. F. (2017). General, target, and accessible population: Demystifying the concepts for effective sampling. Qualitative Report, 22(6), 1607–1621. https://doi.org/10.46743/2160-3715/2017.2674
Auh, S., Bell, S. J., McLeod, C. S., & Shih, E. (2007). Co-production and customer loyalty in financial services. Journal of Retailing, 83(3), 359–370. https://doi.org/10.1016/j.jretai.2007.03.001
Bandura, A. (1978). Self-efficacy: Toward a unifying theory of behavioral change. Advances in Behaviour Research and Therapy, 1(4), 139–161. https://doi.org/10.1016/0146-6402(78)90002-4
Baron, L., & Morin, L. (2010). The impact of executive coaching on self-efficacy related to management soft-skills. Leadership and Organization Development Journal, 31(1), 18–38. https://doi.org/10.1108/01437731011010362
Bay, D., & Daniel, H. (2001). The student is not the consumer - an alternative perspective. Journal of Marketing for Higher Education, 11(1), 1–19. https://doi.org/10.1300/J050v11n01
Bell, S. J., & Eisingerich, A. B. (2007). The paradox of customer education: Customer expertise and loyalty in the financial services industry. European Journal of Marketing, 41(5–6), 466–486. https://doi.org/10.1108/03090560710737561
Bovill, C., & Felten, P. (2016). Cultivating student–staff partnerships through research and practice. International Journal for Academic Development, 21(1), 1–3. https://doi.org/10.1080/1360144X.2016.1124965
Burton, D. (2002). Consumer education and service quality: Conceptual issues and practical implications. Journal of Services Marketing, 16(2), 125–142. https://doi.org/10.1108/08876040210422673
Chopra, G., Madan, P., Jaisingh, P., & Bhaskar, P. (2019). Effectiveness of e-learning portal from students’ perspective: A structural equation model (SEM) approach. Interactive Technology and Smart Education, 16(2), 94–116. https://doi.org/10.1108/ITSE-05-2018-0027
Dollinger, M., Lodge, J., & Coates, H. (2018). CocreationCocreation in higher education: towards a conceptual model. Journal of Marketing for Higher Education, 28(2), 210–231. https://doi.org/10.1080/08841241.2018.1466756
Ford, R. C., & Dickson, D. R. (2012). Enhancing customer self-efficacy in co-producing service experiences. Business Horizons, 55(2), 179–188. https://doi.org/10.1016/j.bushor.2011.11.005
Gray, B. J., Matear, S., & Matheson, P. K. (2002). Improving service firm performance. Journal of Services Marketing, 16(3), 186–200. https://doi.org/10.1108/08876040210427191
Heidenreich, S., Wittkowski, K., Handrich, M., & Falk, T. (2015). The dark side of customer cocreationcocreation: exploring the consequences of failed co-created services. Journal of the Academy of Marketing Science, 43(3), 279–296. https://doi.org/10.1007/s11747-014-0387-4
Hoffman, B. H. (2005). The influence of self-efficacy and working memory capacity on The influence of self-efficacy and working memory capacity on problem solving efficiency problem solving efficiency. UNLV Retrospective Theses & Dissertations.
Ismail, sara soltanizadeh; siti zaleha; abdul rasid; nargess mottahi golshan; wan khairuzzaman; wan. (2016). business strategy, enterprise risk management and organixational performance.
Kenwright, D., Dai, W., White, B., Smith, J., Collings, S., & Grainger, R. (2017). CocreationCocreation Improves Pre-exam Motivation and Self-Efficacy for Medical Students. Medical Science Educator, 27(4), 651–656. https://doi.org/10.1007/s40670-017-0450-0
Kober, B. J. B. R. (2015). Measuring Organisational Capabilities In The Higher Education Sector.
Lindgreen, A., Hingley, M. K., Grant, D. B., & Morgan, R. E. (2012). Value in business and industrial marketing: Past, present, and future. Industrial Marketing Management, 41(1), 207–214. https://doi.org/10.1016/j.indmarman.2011.11.025
Luszczynska, A., Gutiérrez-Doña, B., & Schwarzer, R. (2005). General self-efficacy in various domains of human functioning: Evidence from five countries. International Journal of Psychology, 40(2), 80–89. https://doi.org/10.1080/00207590444000041
Milgrom, P., Strulovici, B., Rahman, R., Masuka, B., Matenda, T., Chipomho, J., Mapope, N., Mupeti, S., Tatsvarei, S., Ngezimana, W., Aubert, B., Bell, S. J., Auh, S., Eisingerich, A. B., Bell, S. J., Suh, M., Greene, H., Israilov, B., Rho, T., … Antonios, J. (2016). Customer Education: Satisfaction on Customer Effects and Measures. Science, 44(2), 1–54. http://customerthink.com/the-what-why-and-how-behind-customer-education/%0Ahttps://www.bertelsmann-stiftung.de/fileadmin/files/BSt/Publikationen/GrauePublikationen/MT_Globalization_Report_2018.pdf%0Ahttp://eprints.lse.ac.uk/43447/1/India_globalisation, so
Mohsin, A. (2021). A Manual for Selecting Sampling Techniques in Research. University of Karachi, Iqra. University. Munich Personal RePEC Archive, 2016, 1–56.
Møller, S. F., Von Frese, J., & Bro, R. (2005). Robust methods for multivariate data analysis. Journal of Chemometrics, 19(10), 549–563. https://doi.org/10.1002/cem.962
Narenji Thani, F., Mazari, E., Asadi, S., & Mashayekhikhi, M. (2022). The impact of self-development on the tendency toward organizational innovation in higher education institutions with the mediating role of human resource agility. Journal of Applied Research in Higher Education, 14(2), 852–873. https://doi.org/10.1108/JARHE-05-2020-0151
Neck, C. P., Neck, H. M., Manz, C. C., & Godwin, J. (1999). “I think I can; I think I can”:A self-leadership perspective toward enhancing entrepreneur thought patterns, self-efficacy, and performance. Journal of Managerial Psychology, 14(6), 477–501. https://doi.org/10.1108/02683949910287912
Niu, H. J. (2010). Investigating the effects of self-efficacy on foodservice industry employees’ career commitment. International Journal of Hospitality Management, 29(4), 743–750. https://doi.org/10.1016/j.ijhm.2010.03.006
Nuttavuthisit, K. (2010). If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices. Business Horizons, 53(3), 315–324. https://doi.org/10.1016/j.bushor.2010.01.005
Ojasalo, J. (2001). Customer expertise a challenge in managing customer relationships in professional business-to-business services. Services Marketing Quarterly, 22(2), 1–16. https://doi.org/10.1300/J396v22n02_01
Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the cocreationcocreation of value. Journal of the Academy of Marketing Science, 36(1), 83–96. https://doi.org/10.1007/s11747-007-0070-0
Schwarzer, R., & Jerusalem, M. (1995). Self-efficacy measurement: Generalized self-efficacy scale. Measures in Health Psychology: A User’s Portfolio, 35–37.
Toor, S.-R., & Ofori, G. (2010). Positive Psychological Capital as a Source of Sustainable Competitive Advantage for Organizations. Journal of Construction Engineering and Management, 136(3), 341–352. https://doi.org/10.1061/(asce)co.1943-7862.0000135
Uncles, M. D. (2018). Directions in higher education: A marketing perspective. Australasian Marketing Journal, 26(2), 187–193. https://doi.org/10.1016/j.ausmj.2018.05.009
Vargo, S. L., & Lusch, R. F. (2014). Evolving to a new dominant logic for marketing. The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, 68(January), 3–28.
Vargo, S. L., & Lusch, R. F. (2015). Service-Dominant Logic ” Continuing the Evolution Service-dominant logic : continuing the evolution. May. https://doi.org/10.1007/s11747-007-0069-6
Voss, R., Gruber, T., & Szmigin, I. (2007). Service quality in higher education: The role of student expectations. Journal of Business Research, 60(9), 949–959. https://doi.org/10.1016/j.jbusres.2007.01.020