The Capability to 'Have It All': Exploring how Socioeconomic Conditions Affect Married Women Direct Sellers' Lives

  • Adella Nurfadilah Universitas Indonesia
    (ID)
Keywords: Direct Seller, Married Women, Socioeconomic, Organizational Behavior

Abstract

The 'have it all' ideology has proven challenging; thus, many married women turn to direct selling. While offering easiness, recent studies highlight its potential exploitation, particularly among low-income individuals. This study addresses the scarcity of qualitative research on married women in Indonesia's beauty industry who engage in direct selling, examining how socioeconomic conditions impact their lives. Through snowball sampling and in-depth interviews among 16 married women direct sellers, the findings indicated that socioeconomic status enhances their ability to balance multiple roles. However, success is not assured, regardless of initial conditions. These findings are pivotal for policymakers and practitioners seeking to establish a fairer, more empowering environment for women.

Author Biography

Adella Nurfadilah, Universitas Indonesia

Faculty of Economics and Business

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Published
2024-06-28
How to Cite
Nurfadilah, A. (2024). The Capability to ’Have It All’: Exploring how Socioeconomic Conditions Affect Married Women Direct Sellers’ Lives. Jurnal Minds: Manajemen Ide Dan Inspirasi, 11(1), 111-132. https://doi.org/10.24252/minds.v11i1.46276
Section
Volume 11, No. 1 2024: June
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