THE EFFECT OF NET TV'S “FAKTA +62” NEWS PROGRAM ON THE SATISFACTION OF VIEWERS IN THE PAROPO DISTRICT OF MAKASSAR CITY
Abstract
The purpose of this study is to determine the extent of the influence of political news content, media credibility, and news packaging in the NET TV program “Fakta +62” on the information satisfaction of viewers in Paropo Village, Makassar City. The type of research method used is a survey method. The sampling technique used probability sampling with purposive sampling, while the sample was determined using the Slovin formula, resulting in 100 respondents from a population of 16,635. Data collection methods included questionnaires, observation, and documentation. Data analysis used multiple linear regression testing assisted by SPSS.26 software. The results of the study obtained using the T-test and F-test showed that 1) There is a positive and significant influence of political news content in the NET TV “Fakta +62” news program of 0.252, which is positive for the information satisfaction of viewers in Paropo Village, Makassar City. 2) There is a positive and significant influence of media credibility in the “Fakta +62” news program on NET TV, with a value of 0.165, on the information satisfaction of viewers in Paropo Village, Makassar City. 3) There is a positive and significant influence of news packaging in the “Fakta +62” news program on NET TV, with a value of 0.498, on the information satisfaction of viewers in Paropo Village, Makassar City. 4) There is a simultaneous influence of news content, media credibility, and news packaging in the “Fakta +62” news program on NET TV on the information satisfaction of viewers in Paropo Village, Makassar City. The coefficient of determination test resulted in a value of 0.671 or 67.10%, meaning that these three variables have a low value in explaining the satisfaction variable. This means that there are still many other variables that can explain audience satisfaction. The implication of this research is that ahead of the 2024 elections, the public should be more selective and choose quality news programs, especially in making them a source of information, particularly by choosing news programs that have high credibility.
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