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Vol. 4 No. 1 (2023): Well Being, Entrepreneurship, and Poverty in Muslim World

Published: 2023-03-31

THE MEDIATION ROLE OF BRAND IMAGE ON EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE CONSUMER REVIEWS ON PURCHASE INTENTION IN GENERATION Z OF MAYBELLINE USERS IN MAKASSAR CITY

Sindy Cristina Putri, Okta Nofri

1-14
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v4i1.36576
Views: 1261 / PDF Downloads: 1474
Pengaruh Trend Dan Brand Image Terhadap Keputusan Pembelian Dengan Gaya Hidup Sebagai Variabel Intervening Pada Pelanggan Jilbab Merek Bella Square Di Kabupaten Kolaka

Sri Ainun Hijriyanti, Ahmad Effendi, Wahidah Abdullah

15-28
- PDF
https://doi.org/10.24252/(ssbm).v4i1.36868
Views: 302 / PDF Downloads: 761
Pengaruh Credit Card dan Online Shopping terhadap Compulsive Buying pada Masyarakat di Kota Makassar dengan Financial Literacy Sebagai Variabel Moderating

Muhammad Taslim, Rusnawati, Miftha Farild

29-39
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v4i1.36883
Views: 160 / PDF Downloads: 159
IMPLIKASI STOCK SPLIT TERHADAP VOLUME PERDAGANGAN MELALUI HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA

Murtiadi Awaluddin, Nur Hikmah Alika

40-56
- PDF (Bahasa Indonesia)
https://doi.org/10.24252/(ssbm).v4i1.36909
Views: 112 / PDF Downloads: 171

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