PENGARUH DIVERSIFIKASI PROGRAM STUDI TERHADAP MINAT KULIAH MAHASISWA PADA UNIVERSITAS ISLAM NEGERI ALAUDDIN MAKASSAR
Abstract
The aims of this research isto test and to analyze theeffect ofdiversified coursesto the college student’s interest.This study usesprimary datathrough asurvey of364college student’sas sampleof allstudents of the facultyof Sharia, the faculty of Sciences and Technologyand the faculty of Health Sciences. The survey was conducted from October to November2012.Data were analyzed using regression methods by Statistical Program for SocialScience(SPSS).The results showed thatbrand imagehas apositiveand significanteffectto the college student’s interest. Considering theresults,theAlauddinIslamic State Universitymust continueto innovatein the form ofa diversifiedprogram of studyin order to competewith competitors.
Downloads
References
Abdullah, Fitri dan Arif Imam Suroso, 2008, “Studi Penilaian Pelaksanaan Customer Relationship Management (CRM) di Taman Wisata Mekarsari-Bogor”, Bintara-Bina Wisata Nusantara, Jurnal Ilmiah Pariwisata Vol. 13 No. 1 Hal. 45-60, Jakarta.
Alma, Buchari, 2009, Manajemen Pemasaran dan Pemasaran Jasa, Cetakan kedelapan, Penerbit Alfabeta: Bandung.
Cravens, David, 2000, StrategicMarketing, Sixth Edition, Mc Graw Hill: New York, USA
Hitt, M.A., Ireland R D., Hoskisson R E, 2001, Strategic Management : Competitiveness and Globalization, 4th Edition ; Concepts, South- Western College Publishing: United State of America.
Indrajit, Richardus & R. Djokopranoto, 2004, Manajemen Perguruan Tinggi, ______________________.
Keegan, Warren J., 2007, Manajemen Pemasaran Global, Cetakan Kedua, Jilid Satu, Penerbit Indeks: Jakarta.
Keegan, Warren J., 2007, Manajemen Pemasaran Global, Cetakan Kedua, Jilid Dua, Penerbit Indeks: Jakarta.
Kotler, Philip, 2000, Manajemen Pemasaran, Jakarta
Kotler, Philip, 2008, Manajemen Pemasaran, Edisi Ketiga Belas Jilid 1, Penerbit Erlangga: Jakarta.
Loudon, David dan Albert J. Della Bitta, 1993, Consumer Behaviour Concept and Application, Penerbit McGrow Hill Book. Co
Mapuna, Hadi Daeng, 2004, Langkah Pasti Menuju Universitas, Cetakan Pertama, Penerbit Alauddin Press: Makassar.
Mapuna, Hadi Daeng, 2005, Dulu IAIN Kini UIN Alauddin, Cetakan Pertama, Penerbit Alauddin Press: Makassar.
Nurkholis, 2004, Analisis Pengaruh Kepuasan dan Kualitas Layanan Terhadap Kesetiaan Pelanggan serta Pengaruhnya Terhadap Minat Beli, Tesis Magister Manajemen, Undip Semarang.
Peter, J. Paul dan Jerry C. Olson, 1999, Consumer Behaviour, Edisi 4 Cet. 1, Penerbit Erlangga: Jakarta.
Porter, M.E.,1987, From Competitive Advantage to Corporate Strategy, Harvard Business Review.
Purba, Jan Horas V., 2005, Strategi Diversifikasi Produk Terhadap Tingkat Omzet Penjualan (Studi Kasus pada PT. Surya Pelita Pratama), Jurnal Ilmiah Ranggagading, Vol. 5, No. 1, 59-66.
Rangkuti, Freddy, 2009, Riset Pemasaran, Cetakan Kesembilan, Penerbit Gramedia Pustaka Utama: Jakarta.
Santoso, Purbayu Budi dan Anshari, 2005, Analisis Statistik dengan Microsoft Excel dan SPSS, Penerbit Andi: Yogyakarta.
